Neuromarketing: How brands are getting your brain to buy more stuff
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูเพิ่มเติม
Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.
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PlanetA Neuromarketing Consumerism
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book
Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neuromarketingwhatyouneedtoknow
Neuromarketing and Ethics:
https://hbr.org/2019/01/whenneuromarketingcrossestheline
Study: Instore music affects product choice:
https://www.nature.com/articles/36484
Reporter: Malte RohwerKahlmann
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer
The Secret Behind Coca-Cola Marketing Strategy
CocaCola is the biggest nontechnology company in the world. Originally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. What’s the secret behind their success?
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The Future of Neuromarketing | DR. Thomas Z. Ramsøy | Lecture
What is the future of neuromarketing? In this talk, Neurons Inc FOunder \u0026 CEO, Dr. Thomas Z. Ramsøy presents his views on how neuromarketing has both developed until now, and how the future of neuromarketing may look.
The lecture will both look at how neuroscience has changed consumer insights and market research for good, as well as how recent advances in technology and science will change it even more!
For more information, go to https://neuronsinc.com/ and https://neurovision.io/
Neuromarketing: a ciência do marketing na prática
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Nesse episódio da série Dicas Práticas vou falar sobre o Neuromarketing, a ciência especializada em estudar o comportamento do consumidor e usar as táticas de marketing para gerar mais vendas.
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!? Pesquisas comuns sobre neuromarketing respondidas nesse vídeo:
1. O que é neuromarketing?
2.Pra quê serve o neuromarketing?
3. Como usar o neuromarketing?
4. Como estudar o comportamento do consumidor com neuromarketing?
5.Como atingir o públicoalvo com neuromarketing?
6.Como vender mais com neuromarketing?
7. Qual a importância do neuromarketing?
8. Como usar o neuromarketing no seu negócio?
9. Como aplicar o neuromarketing no mercado digital?
10. Por que você precisa do neuromarketing?
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The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the allstar 20thcentury designer of the CocaCola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the eggshaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR’s afternoon show “Here and Now,\” appearing weekly on Mondays, and an onair contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
นอกจากการดูหัวข้อนี้แล้ว คุณยังสามารถเข้าถึงบทวิจารณ์ดีๆ อื่นๆ อีกมากมายได้ที่นี่: ดูบทความเพิ่มเติมในหมวดหมู่Wiki
