Lob Product Demo: Direct Mail Automation and Lifecycle Marketing
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูเพิ่มเติม
This video shows how Lob, a direct mail automation software, running in Salesforce Marketing Cloud, can automate personalized direct mail campaigns that increase customer retention, loyalty, and lifetime value.
To learn more about Lob, visit https://lob.com/products/printmail/postcards.
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How to Market Using Direct Mail in 2021 | Case Study
Today we’re going to look at a direct mail case study and learn a little more about how to market using direct mail.
Traditional \”direct mail\” is far from dead. In fact, with email and online marketing becoming more popular we get less and less direct mail in our mailboxes.
That means there’s less competition than ever to grab your audiences attention.
Today’s case study comes from Leo Hamel Jewlers. Leo is a good friend of mine and a very successful business owner. Not to mention an incredible marketer.
He’s been using direct mail since he got started nearly 3 decades ago and we can learn a lot from him.
Don’t forget to subscribe to the channel.
Visit my website: www.jasonstapleton.com
Link to the USPS Direct Mail Page: https://eddm.usps.com/eddm/customer/routeSearch.action
And if you want to give your business an unfair advance then subscribe to my marketing newsletter at www.dailyalchemy.me
What is Direct Marketing
This marketing video explains what is direct marketing and its benefits compared to other forms of marketing.
Direct marketing is a kind of advertisement that allows marketers or business owners to promote directly their products to potential customers. This direct communication can be done face to face, sms, mailing, email, telephone, and other channels that allow the business to communicate with potential customers individually.
Its history goes back to 1872 when Mr. Aaron Montgomery Ward, a Chicago based business man that made a fortune by selling products to rural customers through mail ordering.
The big advantage of direct marketing is that it can be personalized and its results can be measured. In order to create successful direct and personalized marketing campaigns you need to have, create, or buy a good potential customers database. The better and more detailed information about your potential customers your database has, the better results you will achieve in your direct marketing campaign.
Ex: If your campaign is to attract runners to participate in the race you are organizing, and if you will have a full marathon, half marathon, and 10 kilometer races possibilities for the participants, it was great if your customers database had data on which ones of the potential customers usually participates in a full marathon, which usually goes for the half, and what prefer a not so longer race and opt by the 10 kilometer option. This way you could segment your direct marketing campaign into three different campaigns: one targeting the 10 kilometer, other the half marathon, and the last one targeting the people that most probably will opt for the full marathon.
So after you have contacted your potential customers, the next thing you need to do it is to measure its response rate. The response rate is the percentage of people who actually took action and followed your suggestion to buy, participate, visit, or whatever was your main goal for creating the direct marketing campaign. At the previous run race example if you have contacted 1,000 people to participate on the marathon race and 100 of them actually registered, you would get a 10% response rate.
If your brand is not strong yet, direct marketing is a great way to get results/ sales. As you contact the potential customers directly you have the opportunity to explain them your unique selling proposition and why they should choose your products. This will not happen if you use other marketing channels, as you will not have the opportunity to go into detail about your product strengths, and because you may face similar products with a well know brand next to your ads.
How to Master Email Marketing in 2021 (Guide)
Master email marketing with help of this Guide to
Email Marketing: https://clickhubspot.com/w01
Email marketing allows you to stay in contact with your audience. 80% of business professionals believe that having solid email marketing increases customer retention. Watch and learn these email marketing tips to take your business to the next level.
The Ultimate List of Email SPAM Trigger Words: https://clickhubspot.com/oox
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0:48 How to master email marketing
1:05 How to build an email list
2:37 How to maintain an email list
3:33 What is email segmentation
4:22 Send valuable emails
6:48 Tip 1
6:68 Tip 2
7:04 Tip 3
7:14 Spam trigger words
7:29 Run a spam test
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easytouse tools and integrations to attract, engage, and delight customers.
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